Pro hotely

Assignment & Challenge

The Promotime agency was preparing a team-building event for 500 employees of Plzeňský Prazdroj in the natural setting of the Bílý Kámen campsite near Mácha Lake. The program was to include an outdoor escape game that would support team spirit and creativity while also reflecting the theme of sustainability and the brand’s values.

Key Client Question:

How can you create a team-building experience that not only strengthens the team, but also communicates a message about sustainability?

Our Solution

We designed a custom outdoor escape game using the Get Out Fun mobile app, combining checkpoints with QR codes, GPS navigation, videos, audio, and other interactive tasks. The game took place throughout the real campsite environment and immersed participants in a story about restoring the planet after an ecological disaster.

Teams completed logic, physical, and creative challenges, solved puzzles, collected clues, and worked together toward a shared goal — saving a threatened ecosystem.
To ensure a smooth experience, 100 teams were divided into three different routes, allowing all groups to start and finish efficiently.

Program Features:

• eco-focused storytelling — a post-apocalyptic story about saving nature
• hands-on challenges — building bird feeders or insect hotels using natural materials
• movement-based tasks — carrying water, terrain navigation, searching for QR codes
• logic challenges — Morse code, quizzes, map tasks, and puzzles
• interactive app environment — images, videos, sounds, inventory, photography, compass, and hints
• full on-site support — a seven-member Get Out Fun team handling coordination and evaluation

After the final results announcement, teams received prizes. The winning team also had the honor of leaving a lasting mark on the location by planting a small-leaved lime tree together with a memorial stone featuring a stainless-steel plaque and the following message:

Small-Leaved Lime Tree (Tilia cordata)
One tree, many hands, one team.
We planted it together because we believe that when honest craftsmanship, Czech heart, good people, and good spirit come together, something with a future is created.
Just like the beer we make.
Plzeňský Prazdroj
June 4, 2025

Results & Impact

Players were highly engaged by both the story and the sustainability theme. Many left with more than just a competitive experience — they gained the understanding that sustainability begins with each of us.

The project became the largest outdoor team-building escape game implemented in 2025 within the Get Out Fun app ecosystem. It demonstrated that combining technology, teamwork, and environmental education can be not only effective, but also exceptionally entertaining.